The Power of Creating Attention Grabbing Marketing Hooks
Key Points
- You need more then one marketing hook. You need multiple marketing hooks.
- The key is testing your marketing hooks, so you can become amazing at marketing hooks.
- Model success. Look at newspapers, magazines, news and current affairs programs, or advertising. They spend hundreds of thousands on marketing and paying copywriters to come up with amazing headlines. Just model what they do.
- Marketing hooks are really just headlines that grab your attention. These should be everywhere at the top of every page – on you website, Facebook post, webinar, anywhere you are trying to get attention, get an email address or subscription, or get someone to purchase.
- You need to spend 90% of your time creating great marketing hooks or headlines.
- Elements of a headline – Identify the outcome of using the product
- Show how fast the end result can be achieved
- Show the highest ever measurable result achieved using the product
- Keep creating headlines and master it. Write multiple headlines for other businesses – its good practice. You could even do it for free to begin with. Businesses will be happy to pay for your copywriting skills.
- Each headline or marketing hook needs to be specific to the audience, so you need multiple marketing hooks for each target audience.
- Keep it specific. Make it measurable. Create as many marketing hooks as you can.
For marketing hook templates, check our 100 Marketing Hook ideas here:
This video is part of the ongoing 30K in 30 Days Business Challenge. You can see the full program as it is revealed.