Lockdown Income : Make 30K
In The Next 30 Days Business Challenge

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30K in 30 Days Challenge : The Process

Key Messages

You need to have a routine
You need to quarantine your mind away from most of the media
You need to set aside some time to focus and apply
You need to utilise this time to pivot and change
You need to have discipline
You need to love the process
You need to invest in yourself
Success is voice activated
You need to become a voice, not just an echo
Working from home is the new normal
You need to define your intentions
You need to set goals to achieve
You need to commit to these goals

Two Business Model Types

Be the Expert

You don’t need to have accredited qualifications to be the “expert”. What do you know? What do you already have expertise in? What are you interested in? What are you passionate about? You can be a voice, providing valuable content, speaking with passion and authority.

In this model, you get to keep all the money.

Find the Expert

Find an expert. Someone who knows their subject. Someone who is already active in their area of expertise, doing it day to day.

They would be doing the work up at the front end of the business. Speaking. Selling. Creating the product or service. Holding any stock. Delivery and fulfilment.

You would be behind the scenes. Setting up the systems and the technology. Sending email. Managing the database. Doing the marketing. And last but not least, collecting the money.

In this model, you would operate the business on a revenue share, for example 50% : 50%.

In summary you can be the Doctor, or you can own the Medical Centre!

The 5 Biggest Markets

The About Me market could include How To Improve Anything …, Relationships, Fitness, Weight Loss, or How To Look Younger, for example.

The Process Action Points

Set your intentions. Set 3 goals to achieve in next 30 days
List everything you have knowledge, expertise or skills in
List everyone you know who has knowledge and expertise
Keep in the process. Keep in the loop for the next part (you can subscribe above).

Where Businesses Go Wrong

Choose Your Target Market
& Your $1m Idea

Target Market Action Points

Choose your target market and your £1m, $1m or €1m Idea
Get inspiration from the 100 Marketing Hooks resource here
Write 5 headlines for your chosen target market
Headlines / marketing hooks should identify the end result of owning your product
Identify how quickly the end result will be achieved
Identify the best result ever reached thanks to using your product
Keep in the loop for the next part (you can subscribe above and I'll keep you posted)

The Power of Creating Attention Grabbing Marketing Hooks

Key Points

You need more then one marketing hook. You need multiple marketing hooks.
The key is testing your marketing hooks, so you can become amazing at marketing hooks.
Model success. Look at newspapers, magazines, news and current affairs programs, or advertising. They spend hundreds of thousands on marketing and paying copywriters to come up with amazing headlines. Just model what they do.
Marketing hooks are really just headlines that grab your attention. These should be everywhere at the top of every page – on you website, Facebook post, webinar, anywhere you are trying to get attention, get an email address or subscription, or get someone to purchase.
You need to spend 90% of your time creating great marketing hooks or headlines.
Elements of a headline – Identify the outcome of using the product
Show how fast the end result can be achieved
Show the highest ever measurable result achieved using the product
Keep creating headlines and master it. Write multiple headlines for other businesses – its good practice. You could even do it for free to begin with. Businesses will be happy to pay for your copywriting skills.
Each headline or marketing hook needs to be specific to the audience, so you need multiple marketing hooks for each target audience.
Keep it specific. Make it measurable. Create as many marketing hooks as you can.

For marketing hook templates, check our 100 Marketing Hook ideas here:

The Best Email Marketing Practices

Email Software

There are many email software platforms to choose from.

Here’s a list of just a few of them:

Aweber
Infusionsoft
Get Response
Mail Chimp
Campaign Monitor

Email marketing isn’t just about the software. However, whatever software you choose, it’s important to make sure that it is able to:

Send Broadcast messages
Send Auto-responder messages
Manage your email list
Capture email addresses
Manage multiple lists – list segmentation

Broadcast Emails

Broadcast emails are newsletters or updates, maybe about a recent or future activity, maybe some hints and tips, or it could be a notification about a new blog post. It could also be news about a video, interview or podcast, or a free download for example.

These broadcast messages are usually giving away free valuable information content of interest to your reader. You are not primarily trying to sell products and services in these emails.

Learning how to send broadcast emails with free valuable content to your “customers” is crucial to your internet business. Of course you will be selling occasionally, but you don’t want to come across as a hard sell. Keep providing value.

You need email software to send your messages. You shouldn’t be sending stuff from your personal Gmail or Yahoo account. That looks unprofessional and spammy.

Auto-responder

An auto-responder, is an email is triggered from an action. Emails could be triggered by someone signing up, someone requesting a download link, a payment completion, or a product delivery.

Its an automated email response that is set up once, and then the software does all the work.

The automated responses can be scheduled. They can go straight away after the trigger action, a day later, on day 3, or even a year later.

Build a Customer Relationship

Keeping in touch with your leads and customers helps to build trust and a creates a relationship. Each name and email address in your list should be treated as a real person. Keep your communications as personal as possible. Speak in your own voice, style and personality.

List Segmentation

List segmentation allows you too break your list into multiple lists to focus on specific interests and needs. This allows you to send different messages depending if they are a new lead or contact, or a customer who has purchased before.

You could also break up list based on how they heard about you – from a website form sign up, from a live event, from a free webinar, or from a networking event (when we can do them).

Your email software should allow you to segment your list. Remember the software is just a tool to facilitate email marketing. The most important thing is the skill and crafting of the emails to help establish and nurture customer relationships.

How To Leverage
The Power of Sales Funnels

Building The List

100 M Dollar Webinar Blueprint

Creating Products

30K in 30 Days : Webinar Replays, Video & Resources

How the 30K in 30 Days
Challenge Started

About Digital Barman

The Digital Barman is actually a real barman, and I’ve served more than 500,000 customers over the years. I now want to get 500,000 people to start their own digital business.

The Digital Barman serves and recommends the best online digital learning courses to help you get the essential digital skills to start and build your successful online business.

The Digital Barman also serves smart software to help you plan, analyse and grow your business. You can use smart software to run your business on autopilot.

Lockdown Income : Make 30K In The Next 30 Days Business Challenge